BECK'S scratchbottle limited Edition

It‘s a party phenomenon: People like to scratch shapes into the characteristic aluminum neck of BECK‘S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas – designed by your night out.

 



Creative Managing Director/s: Jan Harbeck
CCO: Wolfgang Schneider
Creative Director: Daniel Schweinzer, Lukas Liske, Ricardo Wolff
Art Director: Nicolas Moles
Copywriter: Lukas Liske, Charlotte Gärtner
Kundenberatung: Lindsay Jönsson
Agency Producer: Michael Pflanz, Markus Kuhn
Photographer: Michail Paderin, Christian H. Hasselbusch
Illustration: Jessica Witt, Marianne Nicolas, Simon Stehle, Lena Dirscherl